Trust only means something if you can see how it was earned. Here's the exact procedure behind every shield — documents checked against official records, identities verified, a score that can't be bought, and reviews kept honest.
A business doesn't become "Verified" by ticking a box. Each document is submitted, then reviewed by our team against the details on it before any badge appears.
The business uploads its valid trade licence, the owner's Emirates ID, and supporting documents through the secure portal.
We check the licence number, validity and expiry, the legal name, and that the owner's ID matches the licence — not an automatic pass.
Beyond the basics, a structured set of up to eight documents covers licence, identity, ownership and address — each one verified or rejected on its own.
The profile shows a real verification % based only on what has actually been verified — so customers see the true state, not a marketing label.
When a licence or document expires, the verification drops and the business is prompted to renew. A badge can't sit on an out-of-date document.
A name on a profile isn't enough. The "Team" shield confirms the real, identified people behind the business through Emirates ID.
The business adds each member with their Emirates ID details and document images, with consent.
The EID number, validity and expiry are checked and matched before a member counts toward the Team shield.
Verified team members are shown on the public profile, so a customer knows real, identified people stand behind the work.
Expired IDs are flagged and must be renewed — verification stays accurate over time, not just on day one.
The Trust Score is a single 0–100 number produced by one fixed formula. It's the same formula for every business, and money is not one of its inputs.
The score is built from document verification, team verification, genuine reviews and ratings, and how complete and active the profile is.
The same weighting applies to every business. No one gets a custom boost, and a higher plan does not raise the score by itself.
Verify a document, earn a genuine review, keep your team current — the score reflects it. Let a document expire and it drops. It tracks the truth.
There is no option to pay to increase a Trust Score. It is earned over time through verification and real customer feedback.
Ratings are only useful if they're honest. Reviews on Quvera are tied to real customers, and we actively detect and remove fake ones.
Tell us what you need and get free quotes from verified Dubai businesses — or get your own business verified.